The story on the viral content website was not true. The "man finds lost cave" story told of a man named Christopher Wanliss who finds an old gold mine on his property and, 101 slideshow clicks later, ends with a man named James digging into an "archaeological site" where he finds a "monster." Readers who clicked on the advertisement were led to a story on the website Interesticle headlined: "He Thought It Was The House Of His Dreams But It Was Actually A Nightmare." We found evidence that people were searching for the "man finds lost cave" story in Phoenix, Chicago, Jacksonville, Dallas, Rochester, Philadelphia, Omaha, Seattle, Atlanta, Louisville, Coventry, Denver, Houston, and even Singapore, to name a few: ![]() The "man finds lost cave" online advertisement sometimes automatically filled in a reader's individual town name, giving the misleading impression that the story was local or familiar.Ī variation of the ad read: "This Mine Was Found In A Man's Land, Turned Out It Will Change His Life Forever." A fourth said: "A Mine Was Found In A Man's Property, Turned Out It's More Than Just A Mine." We even found a fifth ad: "Man Found This Cave In His Property, He Screamed When He Found Out What's Inside." ![]() Since at least 2019, online advertisements have used various images to promote a story about a man purportedly finding a gold mine in a "weird cave" or a "lost cave." One was titled: "Man Finds Lost Cave, Enters And Drops To His Knees." Another said: "Man Finds Weird Cave in, Enters and Drops to His Knees."
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